How Waypoint works

Getting started

Waypoint has no self-serve signup — accounts are set up with a Reliable Analytics team member so seats are tied to the right licensed agents from day one.

1. 1

   Pick a plan

   Review Founding Agent, Solo, Team, and Brokerage on the Pricing page and request access.

   See plans →
2. 2

   Get your code

   After a short setup call, we create your account and hand you a one-time authorization code.

3. 3

   Create your login

   Enter the code on Sign up. It activates your seat automatically — no separate approval step.

   Go to sign up →

Already have a code but no login yet? Create your account. Already signed up? Sign in.

Choosing your lens

Every area — neighborhood, ZIP code, or city — is scored four separate ways from the same underlying data, using the same mechanism at every geographic level. The Opportunity lens control at the top of the dashboard switches which one drives the table's ranking, coloring, and the Top Opportunities panel.

Reading the dashboard

Top to bottom, here's what each part of the dashboard does.

Summary cards

Six cards next to the Waypoint header — how many areas are in view, median sale price and its year-over-year change, price per square foot, days on market, and sale-to-list ratio. On the unfiltered default view the five metric cards show one statewide Georgia baseline that stays the same across the Neighborhoods, ZIP Codes, and Cities views — the market itself doesn’t change just because the level of analysis does. Only the count card tracks the active view. Once you apply a filter, all the cards update live against your filtered results.

Market view

The Neighborhoods / ZIP Codes / Cities toggle flips the dashboard — Top Opportunities, filters, and the comps table — between the three geographic levels. Every level is scored by the same mechanism, so a top Buyer opportunity means the same thing whether it’s a neighborhood, a ZIP, or a city. The summary cards hold their statewide baseline when you switch (only the area count changes), your search and price filters carry over, and the city/metro dropdown resets because its values differ per level.

Find an address’s market

Type a street address to see it three ways at once: its best Redfin neighborhood match (overlapping neighborhoods show every match), its ZIP code, and its city — in that order. Pick any of the three and the whole dashboard switches to that view and highlights the row. If a specific neighborhood can’t be confirmed, the nearest neighborhoods by location are offered, and the ZIP and city matches are always available as fallbacks.

Filters & Parameters

Narrow the table by free-text search, city (or metro, in ZIP and city views), property type, or a min/max sale price band. Neighborhoods carry All Residential data; ZIP and city views also offer Single Family, Condo/Co-op, Multi-Family, and Townhouse. The result count updates live, and Reset all clears every filter in one click.

Top Opportunities

The eight highest-scoring areas in the current market view for the active lens, ranked as a bar chart. Click any bar to jump to and highlight that row in the table below.

Comps table

Every neighborhood, ZIP, or city matching your filters, depending on the active market view. Click a column header to sort by it, use Columns to add measures grouped by Pricing, Activity, Demand, and Scores, and click a row’s name to open its live Redfin page in a new tab. Profile shows a four-bar glyph of all four scores at a glance, and Brief opens a client-ready summary for that row.

What do these mean?

The button in the dashboard header opens the full Metric Guide — plain-language definitions for every lens and every metric, plus a note on how to read year-over-year coloring.

Client briefs

Click Brief on any row in the comps table to generate a client-ready one-page summary — key stats, all four opportunity scores with Best Fit called out, a link to the listing on Redfin, and the required licensure and non-appraisal disclosure. Use Print / Save as PDF to export it.

Briefs count against your plan's monthly allowance, shown at the top of the dashboard and again before you generate one. The counter resets at the start of each billing period and unused briefs don't carry over. Team and Brokerage plans are unmetered. If you run out before your next period starts, a Buy more link is offered for a single brief or a 10-pack, billed on your next invoice.

Exporting data

The Export CSV button above the table downloads the currently filtered and sorted result set as a spreadsheet. CSV export is included on the Brokerage plan; other plans see a locked version of the button linking to Pricing.

Understanding the metrics

Every measure available in the Columns chooser, grouped the same way it's grouped in the app. The same definitions are always one click away via "What do these mean?" inside the dashboard.

Plans & billing

Founding Agent, Solo, Team, and Brokerage plans differ by seat count, monthly brief allowance, and features like team branding, shared farm libraries, usage reporting, and CSV export. There is no self-serve checkout on any plan — everything is set up on a call, trials never require a stored card, and cancellation on monthly plans takes effect at the end of the current period.

FAQ

I don't have an authorization code. What do I do?

Talk to our sales team — see plans on the Pricing page, or reach out via Contact. Once your account is set up, you'll get a one-time code to create your login at Sign up.

What's the difference between the Neighborhoods, ZIP Codes, and Cities views?

They are the same dashboard at three geographic granularities. Each level has its own Redfin market data and opportunity scores, but the scoring mechanism is identical — the four lens scores and Best Fit are computed the same way at every level, ranked against peers at that level. Use neighborhoods for street-level farming, ZIPs for mailer and ad targeting, and cities for a market-wide read. The address search can drop you into any of the three.

What does "Best Fit" mean on a neighborhood?

The lens where that neighborhood ranks highest relative to every other neighborhood, using percentile rank rather than raw score. A neighborhood can show a lower raw score for its Best Fit lens than for another lens in the same row — Best Fit is about what a place is most distinctive for, not which number is biggest. Open "What do these mean?" inside the dashboard for the full explanation with live percentiles.

Why does the same neighborhood look different for buyers and sellers?

Because the four scores measure different things from the same underlying data. A market can be great for a seller (fast sales, bidding wars) and tough for a buyer (little leverage, low inventory) at the same time — Waypoint scores both sides honestly rather than picking one "winner."

How often is the data updated?

Waypoint refreshes monthly. Each neighborhood's numbers cover a rolling three-month window, and the exact reporting period is always shown in the dashboard header and on every client brief.

What if a neighborhood isn't showing up?

Coverage spans 800+ Georgia neighborhoods, but very low-activity areas can be sparse in a given period. Try widening your price range or clearing filters — the result count in Filters & Parameters shows how many are currently excluded. If the neighborhood still isn't there, switch to the ZIP Codes view (or search the address and pick its ZIP match) — ZIP-level data covers areas too quiet to report at the neighborhood level.

Still stuck? Contact us — we read every message.